At a time when women were stuck at home with their abusers, Interval house was determined to raise awareness around IPV and get crisis information into the hands of women in a discreet and effective manner. In 2021, the Bruised Fruit campaign was launched in grocery stores. Interval House utilized the produce section of local grocery stores to give away what seemed like free “bruised” fruit. Each fruit had a produce sticker with facts about IPV and information on getting help.
About Bruised Fruit
Interval House Newsletter, October 2021
Toronto grocers’ stocking bruised fruit — for a cause
Canadian Grocer Magazine
