The White Ribbon Campaign launches

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In response to the Montreal Massacre, a group of pro-feminist men in London, Ontario launch the White Ribbon Campaign to raise awareness about the prevalence of male violence against women. Now active in over 60 nations around the globe including Canada, UK, Pakistan, Italy and Australia, White Ribbon is the world’s largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity.

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